About OptiLens
What is OptiLens?
OptiLens is an AI CRO audit tool built for ecommerce stores and other websites that live or die by conversion rate. Seven AI agents crawl your site, score it against six named frameworks (MECLABS, Cialdini, LIFT, Nielsen, E-E-A-T, and Fogg), price every leak in real dollars using your GA4 data, and rank the fixes by ICE (impact, confidence, ease). You get the whole thing in under three minutes.
Built for ecommerce founders, growth marketers, and agencies who need to defend a fix with a dollar number.
The problem we solve
A traditional CRO audit costs $5,000 to $15,000 and takes a month. You get a PDF. You still build everything yourself. Most AI site analyzers read like horoscopes: "Improve your CTA." No framework behind the advice. No dollar value on the fix.
Every issue on OptiLens cites a named CRO principle, and every fix carries a dollar number pulled from your real GA4 data. Ship the top three this week and re-audit next month to see if the score moved.
See how much revenue your site is leaking
Free. No credit card. Results in 3 minutes.
Run my free auditHow it works
When you submit a URL, specialized AI agents run in parallel:
Orchestrator
Dispatches agents, merges findings, computes the final CRO score
Site Intelligence
Detects site type and picks the right framework weights
UX Vision
Screenshot vision for hierarchy, form friction, CTA placement, mobile UX
Copy
Value-prop clarity, intent match, headline rewrites, CTA variants
Performance
Core Web Vitals, full Lighthouse, speed-to-conversion impact
SEO
On-page SEO, E-E-A-T, ranking gaps that cost you conversions
Persuasion
Cialdini triggers, social proof, scarcity, urgency, and trust signal audit
The result is a comprehensive CRO report with a 0 to 100 score and prioritized issues ranked by revenue impact tied to your GA4 data.
Key capabilities
- AI CRO Audits: Comprehensive multi-agent website audits covering UX, copy, performance, and SEO.
- Revenue Leak Analysis: Dollar-value impact estimates for every issue, powered by your GA4 and GSC data.
- Full Multi-tab Report: Deep-dive report with PDF and Excel export for stakeholders.
- Shareable Report URLs: Share audit findings with teammates or clients via public links.
- Monthly Re-audits: Automatic monthly scans so you catch regressions and measure lift.
- Multi-Site Support: Audit up to 5 websites on Pro from a single dashboard.
Who uses OptiLens?
Ecommerce and DTC founders
Running a Shopify or headless store between $100K and $5M in revenue, probably solo or with a team under five. Skip the $10K agency audit. Start for $29 a month, or free.
Growth marketers
In-house at a seed to Series B company, any vertical. Turn your test backlog into an ICE-ranked list, cited to a real framework.
Agencies
Running multiple client sites. Get white-label reports and custom scoring profiles per client. Turn a four-week audit deliverable into a three-minute one.
Our mission
Most stores are leaking revenue somewhere on the page. OptiLens finds where, cites why, and prices it in dollars. Built to make expert-level CRO audits affordable for stores of every size, from a solo founder's first store to an agency running fifty client sites.
Security and compliance
- SOC 2 Type II compliant infrastructure
- GDPR ready with full data subject rights support
- TLS 1.3 encryption in transit, AES-256 at rest
- OAuth-based integrations (no credential storage)
- Row-level security for workspace isolation
Get started
Start free. No credit card required. Run your first audit in under 2 minutes.