The AI CRO audit engine that
prices every leak in dollars.
AI agents crawl your product pages, cart, and checkout, then price every conversion leak in real dollars. You get a ranked fix list in under 3 minutes, each one tied to a named framework: MECLABS, Cialdini, LIFT, Nielsen, E-E-A-T, or Fogg.
No credit card · 1 free audit a month, forever
Read-only OAuth to GA4 and GSC. Tokens encrypted at rest.
CRO agencies are slow. Generic AI tools are shallow.
Most AI tools read your store like a horoscope. Generic lines that could describe any site. OptiLens reads your product pages, your cart, and your checkout, and prices what's broken in dollars.
Traditional Agency
- $5K to $15K per audit
- 4 weeks turnaround
- A static PDF, no prioritization
- You still build the fixes yourself
Generic AI Tools
- Free or cheap
- "Improve your CTA"
- No framework behind the advice
- No dollar value on the fix
OptiLens
- Free to start, $29/mo for the full report
- 3 minutes, end to end
- 6 named frameworks, ranked by ICE
- Dollar values backed by your GA4 data
Six CRO frameworks. Zero black-box scoring.
Every finding cites the principle it came from. Read the reasoning. Disagree if you want. Nothing hides behind an LLM's opinion.
Motivation, friction, and incentive scoring
Reciprocity, commitment, social proof, authority, liking, scarcity, unity
Value proposition, relevance, clarity, urgency, distraction, anxiety
Motivation x Ability x Trigger
10 rules of interface usability
Experience, Expertise, Authoritativeness, Trust (YMYL-aware)
Every principle carries a structured record: name, rationale, citation. You see the exact reasoning behind every score.
One audit does the work of a five-person CRO team.
Everything lives in one dashboard: the audit, the fixes, and the re-audit that proves they worked.
Complete audit with CRO Score, revenue impact, and prioritized fixes
Real dollar impact per issue using your GA4 data
Funnel analysis with conversion estimates
7 AI agents analyzing your website simultaneously
Annotated screenshots with hierarchy and friction scoring
Full performance, accessibility, best-practices, and SEO breakdown
Every issue ranked by ICE score with severity and agent attribution
Connect Google Analytics and Search Console once. Every finding after that is priced against your real traffic.
One report, eight tabs. Every finding, priced. Export to PDF or Excel, or share a link with your team.
Pro re-audits your store every month on its own. You see the score move, and you see which fixes earned it.
Audit. Fix. Ship. Repeat.
Add your store
Add your URL. Connect GA4 and Search Console if you have them (read-only, revocable anytime). OptiLens crawls your homepage, product pages, and top-traffic pages first.
Seven agents audit at once
UX, copy, performance, SEO, and persuasion agents run in parallel. Findings land on your dashboard as they finish.
Your CRO score and revenue plan
A 0 to 100 score, every issue ranked by ICE (impact, confidence, ease), and a dollar estimate for what it's costing you: conservative, moderate, and optimistic.
Ship the fix
Every issue comes with a fix you can hand to a developer today, and a dollar number to justify doing it this sprint.
Under three minutes, end to end.
Eight tabs. Everything you need to ship a fix today.
86/100 health score with prioritized fixes by ICE
CRO score over time, revenue leak trends, and issue resolution
CRO score, industry benchmark, headline issues
Screenshot with annotated hierarchy and friction issues
Rewrites and A/B variants for every weak headline and CTA
Core Web Vitals plus E-E-A-T trust signals
Full performance, accessibility, best-practice, SEO breakdown
Funnel projection with three revenue scenarios
CRO score history, Lighthouse history, re-audit wins
Token-gated private URL for your team or client
7 agents.
One complete audit.
Each agent is a specialist. The Orchestrator synthesizes everything into a single prioritized action plan with real dollar impact per finding.
Dispatches agents, merges findings, computes the final CRO score.
Detects site type (ecommerce, SaaS, landing page, waitlist) and picks the right framework weights.
Screenshot vision for your product pages and cart, visual hierarchy, form friction, CTA placement, mobile UX, WCAG 2.2.
Checks product descriptions, headlines, and CTAs for clarity and persuasion, then writes rewrite options you can paste in.
Core Web Vitals, full Lighthouse, speed-to-conversion impact.
On-page SEO, E-E-A-T, ranking gaps that cost you conversions.
Cialdini triggers, social proof, scarcity, urgency, and trust signal audit.
Built for the people closest to the number.
Ecommerce and DTC founders
Running a Shopify or headless store between $100K and $5M in revenue, probably solo or with a team under five. Skip the $10K agency audit. Start for $29 a month, or free.
Growth marketers
In-house at a seed to Series B company, any vertical. Turn your test backlog into an ICE-ranked list, cited to a real framework.
Agencies
Running multiple client sites. Get white-label reports and custom scoring profiles per client. Turn a four-week audit deliverable into a three-minute one.
Free plan. No card. Results in 3 minutes.
Most stores leave money on the page.
Average landing page conversion rate
Source: WordStream
Top 25% landing page conversion rate
Source: WordStream
Traffic spend vs. CRO spend ratio
Source: Econsultancy
A single fixable issue on your product page or checkout can move you from one tier to the other.
Find your revenue leaksBuilt for every stage of your growth.
Start free. Step up when you outgrow it. Cancel anytime.
One free audit a month, forever. See your CRO score and your top issues before you decide on anything.
- CRO Score (0-100)
- Prioritized issue list
- 1 audit per month
- 1 website
- Email support
- Full multi-tab report
- PDF export
- GA4 and GSC integration
- Revenue Leak analysis
- Monthly re-audits
Shipping a real product on a tight budget. Get the full report: every tab, every framework citation.
- Everything in Free
- 5 audits per month
- 2 websites
- Full multi-tab report (UX, Copy, SEO, Performance, Persuasion)
- PDF export
- Shareable report URLs
- GA4 and GSC integration
- Revenue Leak analysis
- Excel export
- Monthly re-audits
For brands running paid traffic. GA4-backed dollar numbers and a fresh audit every month, automatically.
- Everything in Starter
- 15 audits per month
- 5 websites
- GA4 + Google Search Console integration
- Revenue Leak analysis (real $ projections)
- Excel export
- Monthly automated re-audits
- Priority email support
Every plan grounds its recommendations in MECLABS, Cialdini, LIFT, Nielsen, E-E-A-T, and Fogg's Behavior Model.
Common questions
Everything you need to know about OptiLens.
Still have questions? Email support@optilens.ai
Find out what your store is leaking.
Real agents, a named framework behind every finding, and dollar amounts pulled from your GA4 data. First audit's free. Three minutes. No card.
Free plan. No card. No trial. One audit on us.